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The agent pulls live pricing from the iTunes Lookup API for your app and every tracked competitor, then ranks where you sit in the cohort.

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Effective price

For comparability we use the lowest entry price per app:
  • Free app + IAPs → the cheapest IAP price (typically the entry sub)
  • Paid app → the app price itself
  • Free with no IAPs → excluded from comparison
This matches how users perceive the cost of getting started with an app.

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What you see

P15 means 15th percentile — you’re cheaper than 85% of competitors. Labels:

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In the structured report

The pricing field of DailyReport:

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Why this matters

Most indie devs underprice. The agent gives you the median and the distribution so you can decide if you’re optimizing for volume or margin — not just guessing. It also catches:
  • Competitors raising prices (signal you can too)
  • Competitors going free (signal of a freemium pivot — defend or follow)
  • New IAP tiers competitors added (test if you should add equivalents)

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Limitations

  • iTunes Lookup is regional — we query the country you’re analyzing, not your competitor’s home market. For a global picture, run the agent across multiple country values.
  • Subscription tiers are fuzzy — Apple doesn’t expose subscription period in the lookup, so weekly vs annual subs at the same price can confuse the comparison. The agent flags this in the prose when it spots inconsistency.
  • Promotional pricing — limited-time offers show as the discounted price. Re-runs days later will show the change.