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Most agents optimize whatever moved that day. A real co-founder optimizes toward the outcome you actually care about — “$10k MRR by end of Q3”, “10,000 downloads before launch week”. Goals give the agent that north star and hold both of you accountable to it.

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Setting a goal

Dashboard → Co-founder → Settings → Goals → New goal. A goal is a target metric with a deadline: You can create, edit, and archive goals from the UI or the Goals API.

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How the agent uses it

Goals plug into all three stages of the pipeline:
  1. Reasoner context — active goals + their authoritative pace are injected into the prompt every run. The numbers are computed, not model-generated, so the agent narrates but never invents progress.
  2. Goal-first prioritization — the agent ranks its prioritizedActions by contribution to the nearest goal and fills in a short goalContribution note on each (shown under the action in the report).
  3. Briefing section — when goals are active, the briefing opens a 🎯 Toward your goal line summarizing where you stand.

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Pace tracking

After each run’s report is saved, app-scoped goals whose metric maps to a report value auto-update and re-check pace:
  • downloads ← health.downloadsLast7d
  • revenue ← health.revenueLast7d
Other metrics (mrr, dau, ltv_cac, custom) are updated manually — edit the goal’s current value in the UI or via the API. Pace is a transparent linear model: are you ahead of the straight line from baseline → target over the goal’s lifetime?
The list endpoint returns a computed pace object per goal:

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Off-track signals

When a goal crosses from on-track into off-track, the agent emits a goal_offtrack signal — once, on the transition, so you’re not nagged daily:
  • Severity is high when ≤14 days remain, otherwise medium.
  • The signal can wake up an event-driven run focused on recovering the goal.
  • If the goal later recovers to on-track, the flag clears so a future slip can signal again.

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Where you see goals

  • Settings → Goals — create/edit/archive, with a live progress bar and pace per goal
  • Co-founder hub — a compact “Goals” panel with progress bars for your active goals
  • Briefings — the 🎯 Toward your goal section + goalContribution on each prioritized action
  • Signals — goal_offtrack events when a goal slips

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Notes & edge cases

  • Archiving never deletes. DELETE /goals/:id sets status to archived — history in cofounder_goal_progress is preserved.
  • Portfolio goals are not updated by a single app’s report; they’re maintained at the portfolio level.
  • Best-effort updates. Goal progress updates never throw into the run pipeline — a goals failure can’t break a briefing.
  • No baseline? Baseline defaults to 0, so progressFraction is measured from zero.