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The Growth Channels module turns Reddit (and, in future versions, HackerNews / X / ProductHunt) into a steady source of inbound leads for your app. It works on a three-step value loop:
The same reply gets pulled into ChatGPT/Perplexity answers because Reddit content scores high on AI training and live web search. We track that cross-link automatically and surface it in your weekly briefing.

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How it works

The pipeline runs every 15 minutes (configurable per project):
Important constraints (V1):
  • No auto-posting. The pipeline ONLY produces drafts. You manually paste-and-post on Reddit, then mark-replied the URL back to us.
  • Hard dedupe. Every post is processed exactly once per project — growth_seen_posts is the truth source, Redis is the fast cache.
  • Per-project daily LLM budget. If daily_llm_budget_cents is hit, the project auto-pauses for the day; you see the warning on the dashboard and raise the cap.
  • Reply linter runs after every draft. Issues (missing_disclosure, generic_opener, too_many_emojis, …) are surfaced as warnings — drafts are never silently dropped.

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Intent scoring

Each post gets three sub-scores from the LLM. The final intent score is a weighted sum: Plus a buyer_stage classification:
  • awareness → user describes a problem without naming a category. Reply with empathy + question. NO product mention.
  • consideration → user is comparing options. Mention with disclosure if natural.
  • decision → user has narrowed down. Direct mention with disclosure is fine.
The drafter respects buyer_stage and the subreddit’s promo_tolerance profile (strict, moderate, open). Strict subs (e.g. r/Anxiety, r/Depression, r/meditation) never get product-mention drafts — only helpful advice.

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Onboarding (one input)

Paste an appId you’ve already connected to App Co-founder:
The bootstrap endpoint returns a fully-populated GrowthProjectInput draft with:
  • productDescription + targetAudience + antiPersona (generated from App Store metadata)
  • 5-10 suggested subreddits (LLM picks based on your audience)
  • competitorKeywords (from your tracked competitors)
  • intentPatterns (e.g. “looking for”, “alternative to”) — used as a cheap pre-filter
  • Reasonable defaults for minIntentScore (60), scanIntervalMin (60), dailyLlmBudgetCents (500)
You review, edit, save with POST /v1/growth/projects. Project is created with enabled: false by default — flip to true when you’re ready.

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State machine

replied triggers an automatic write to growth_tracked_citations. From that point on, the AI Visibility scan worker checks every LLM answer it fetches for your reply URL and increments ai_citations_count on a hit. You see those citations in your weekly briefing.

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API endpoints

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Projects

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Opportunities

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Channel registry

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Configuration

Per-project (editable on the dashboard):
  • productDescription (required, 10+ chars)
  • targetAudience (required)
  • antiPersona (required) — “NOT for: enterprise teams; users specifically asking for free open-source alternatives.” Drives down false positives more than any other field.
  • minIntentScore (default 60)
  • scanIntervalMin (default 60, range 15-1440)
  • analysisDepth (quick / standard / deep — controls model selection)
  • dailyLlmBudgetCents (default 500)
  • allowProductMentionGlobal (master switch)
  • channelConfig — Reddit shape: { subreddits: string[], competitorKeywords: string[], intentPatterns: string[] }
Environment (see .env.example):
  • REDDIT_CLIENT_ID, REDDIT_CLIENT_SECRET, REDDIT_USER_AGENT
  • Model overrides: GROWTH_MODEL_STD_SCORER, GROWTH_MODEL_STD_DRAFTER, …

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More channels are coming

Reddit is the first channel. The system is built so new sources (e.g. Hacker News) can be added over time — when they land, the same opportunities view simply starts showing them, filterable by channel.

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Safety guards (all on by default in V1)

  1. Pre-filter — posts shorter than 50 chars without a question mark are skipped before the LLM.
  2. Cascade — drafter only runs on posts that beat the project’s intent threshold.
  3. Hard rules in prompt — competitor requests, wrong platform, jokes, developers-building-it all cap scores.
  4. Author throttle — V1.5: if an author has been replied to twice in the last 30 days, score cap = 50.
  5. Subreddit profile — strict subs (r/Anxiety, r/Depression, r/meditation, …) never produce product-mention drafts.
  6. Daily cap per grouping — GROWTH_GROUPING_DAILY_CAP (default 2) — V1.5 enforcement.
  7. Stale post filter — posts older than GROWTH_MAX_POST_AGE_DAYS (default 7) are skipped.
  8. Reply linter — disclosure, length, link, generic opener, emoji count, marketing language.
  9. Daily budget — per project, in cents. Auto-pauses the project for the day when exceeded.
  10. No auto-post — nothing ever goes to Reddit from the server. You always click and paste.

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Co-founder chat (read-only)

In Ask (web chat, Slack, Telegram), Co-founder can read Growth data but cannot post replies or create projects: Writes (growth_opportunities_post_reply, growth_projects_create, growth_scheduled_posts_create, …) stay in the Growth dashboard or MCP — not in Co-founder chat. See My Apps workspace.