> ## Documentation Index > Fetch the complete documentation index at: https://cofounder.appeeky.com/llms.txt > Use this file to discover all available pages before exploring further. # App Co-founder Agent > An agentic cofounder that analyzes your App Store performance every day, surfaces what matters, and proposes actions you can ship the same morning. The **App Co-founder Agent** is an agentic cofounder that analyzes your app's performance (App Store, with Google Play support for tracked Android apps), learns from past decisions, and writes you a morning briefing — like a real cofounder who reviewed all the data while you slept. It runs in your existing Appeeky infrastructure, talks to App Store Connect on your behalf (read-only by default), and can deliver its insights to Slack, Telegram, Linear, GitHub, Notion, your own webhook, or an opt-in public diary. ``` collector → reasoner → actor every run, in your voice, in your language ``` ## Get started * **[Quickstart](./quickstart)** — 5 minutes from zero to your first briefing * **[How it works](./concepts/how-it-works)** — the pipeline under the hood *** ## What it does in one sentence Every morning (or on your cadence), the agent **collects** every available signal about your app, **reasons** about what changed and why, and **acts** by writing a briefing and proposing concrete next steps — optionally executing them with your approval. ``` ┌──────────┐ ┌──────────┐ ┌────────┐ │ Collector │ → │ Reasoner │ → │ Actor │ └──────────┘ └──────────┘ └────────┘ data insights delivery ``` *** ## What it sees today | Signal | Source | Notes | | ------------------------------------- | ----------------- | ----------------------------------------------- | | ASO health & opportunities | Appeeky API | Refreshes weekly to save calls | | Keyword rank changes | Appeeky API | ±5 rank threshold, 7-day window | | Tracked keywords (your list) | Web app | Volume, difficulty, current rank, history | | Downloads / revenue / subs | App Store Connect | Direct from your synced metrics | | Impressions / page views / conversion | App Store Connect | "Unique" semantics — matches the ASC dashboard | | User reviews + response status | App Store Connect | Territory, version, unanswered count | | Tracked competitors | Web app | Snapshotted daily to detect moves | | Market chart movers | Appeeky API | Top free chart trajectory | | Subscription metrics (MRR, trials) | App Store Connect | When IAP/subscription sync is enabled | | Apple Search Ads spend & CPI | Apple Search Ads | When connected — includes wasteful search terms | | Cross-platform revenue | RevenueCat | When connected — MRR, actives, trials | | Metric forecasts | Built-in | Holt-Winters projections on downloads/revenue | | Anomaly & forecast-breach signals | Built-in | Can trigger runs outside the schedule | | Past actions + outcomes | Memory | Decision log with measured impact | *** ## What it produces Every run writes a structured `DailyReport` saved in `cofounder_reports`, plus a human-voice **briefing** designed for Slack/email: ``` :wave: Morning Erencan arica! Here's where we stand with Phosum today: 📊 This period - Downloads: 13 (+13%) - Revenue: $0 (-100%) - Impressions: 3,828 - Conversion: 0% - ASO Score: 38/100 (Grade D) 🔥 What's on fire - Conversion is at 0%. We had 3,828 impressions and not a single page view. - Mexico is driving 25% of downloads with no localization — huge ROI miss. 🎯 Today's focus 1. Metadata overhaul (~1h): rewrite subtitle + first screenshot 2. Localize for MX, IT, GB (~2h): top 3 unlocalized markets 3. Track new keywords (~30 min): "screenshot stitching", "pink possum" 💡 One insight We're getting real Mexico traffic without localization. Translating could lift downloads from that storefront alone. ``` *** ## What's special 1. **Memory** — the agent remembers what worked for *your* app and stops re-proposing things you ignored. 2. **Knowledge Base** — profiles, `business_context.md`, and a markdown Library you edit; the agent reads it on every briefing and can only *propose* changes. See [Knowledge Base](./concepts/knowledge-base). 3. **Stale-action follow-ups** — if you ignored a critical recommendation 5 days ago, the agent will say so directly. 4. **Personality presets** — pick a voice that resonates: *blunt advisor*, *friendly mentor*, *indie hacker*, *PG analytical*, *YC partner*, or *balanced*. 5. **Multi-language briefings** — Turkish, English, German, Spanish, French, Portuguese, Japanese. 6. **Competitor move detection** — snapshots competitors daily; flags subtitle/keyword/version/pricing changes. 7. **Crisis mode** — detects review sentiment cliffs (1-star spikes vs your 30-day baseline) and elevates them above the briefing. 8. **A/B test memory** — when you change your metadata, the agent automatically measures the 14-day before/after impact. 9. **Pricing intelligence** — compares your IAP/sub price against tracked competitors with percentile ranking. 10. **Localization ROI** — surfaces countries where you're getting downloads without local metadata. 11. **Public Founder Diary** — opt-in: share a sanitized briefing publicly via `/cofounder/diary/`. 12. **Why-agent (RCA)** — "why did revenue drop?" gets ranked candidate causes with evidence, not a shrug. 13. **Autopilot scorecard** — aggregated outcomes of applied actions, so you can grant autonomy based on data. 14. **Weekly portfolio briefing** — multi-app owners get one cross-app briefing: where to spend the week. 15. **Bring your own model** — OpenAI, Anthropic, Google, Kimi, or DeepSeek, optionally on your own API key. *** ## Capabilities | Capability | What it does | | -------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | | [ASO Intelligence](./capabilities/aso-intelligence) | Weekly-refreshed ASO score, opportunities, storefront readiness | | [Keyword Tracking](./capabilities/keyword-tracking) | Movers (±5 rank delta) + your tracked keyword list with rank history | | [Reviews & Crisis Mode](./capabilities/reviews-crisis-mode) | Sentiment cliff detector (1★ spike vs 30d baseline) | | [Competitor Move Detector](./capabilities/competitor-moves) | Daily snapshots → diff for subtitle/keywords/version/pricing changes | | [A/B Test Memory](./capabilities/ab-test-memory) | Detects metadata changes, schedules 14-day follow-up to measure impact | | [Pricing Intelligence](./capabilities/pricing-intelligence) | iTunes pricing comparison vs competitors with percentile ranking | | [Monetization Experiments (RevenueCat)](./capabilities/monetization-experiments) | Reads RevenueCat offerings & experiments, opens pricing hypotheses, and promotes a winning offering (always gated) | | [Localization ROI](./capabilities/localization-roi) | Surfaces countries getting downloads without metadata localization | | [Goals & OKRs](./capabilities/goals-okr) | North-star targets — the agent prioritizes toward them, tracks pace, and pings you when one drifts off track | | [Unit Economics & Runway](./capabilities/unit-economics) | CAC, LTV, LTV:CAC, payback, burn, and runway — computed from your spend + subscriptions + costs, with runway/payback guardrail alerts | | [Retention & Lifecycle](./capabilities/retention-lifecycle) | Churn / resubscribe / churn-split lens, churn-spike crisis mode, and gated winback campaigns | | [Continuity & Accountability](./capabilities/continuity-accountability) | Remembers yesterday's briefing, holds you to what you promised, and stops re-pitching ideas you keep declining | | [Decision Log](./capabilities/decision-log) | Browse what the agent recommended → what you did → what happened | | [Second Brain](./capabilities/second-brain) | Ingest outside knowledge (articles, notes, Notion), then audit whether your playbook still holds — and it re-checks itself when metrics move | | [Multi-language Briefings](./capabilities/multi-language) | English, Turkish, Spanish, German, French, Portuguese, Japanese | | [Chat (Ask)](./capabilities/ask-cofounder) | Full conversation with live data tools, memory, and action approvals — web, Slack, Telegram, API | | [Why-agent (RCA)](./capabilities/why-agent) | "Why did this metric move?" → ranked candidate causes with evidence | | [Autopilot Scorecard](./capabilities/autopilot-scorecard) | Aggregated outcomes of applied actions — did they work? | | [Weekly Portfolio Briefing](./capabilities/portfolio-briefing) | One cross-app briefing for multi-app owners | | [Public Founder Diary](./capabilities/public-diary) | Opt-in: share sanitized briefings via a public URL | | [Growth Channels (Reddit)](./capabilities/growth-channels) | Scan Reddit for high-intent posts about your app, score buying intent with AI, draft replies you approve before posting | | [My Apps workspace](./capabilities/my-apps-workspace) | Dashboard parity in chat & runs — localizations, releases, competitors, reports, Google Play analytics; ASC fail → draft fallback | *** ## Who it's for * **Indie developers** who want a daily second brain that costs on the order of a cent per run with default models. * **Small teams** who want their app intelligence delivered to the channels they already use (Slack, Linear, Notion). * **Power users** who want a webhook firehose to plug the agent into their own systems. *** ## Quick links * [Quickstart](./quickstart) — 5 minutes from zero to your first briefing * [How it works](./concepts/how-it-works) — collector → reasoner → actor pipeline * [Knowledge Base](./concepts/knowledge-base) — profiles, Library, patches, and the API behind them * [Integrations](./integrations/slack) — wire up Slack, Linear, GitHub, Notion, Webhook * [API reference](./api/preferences) — agent runtime, planning, analysis